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Continue or drop sponsorship with Tiger Wood?

December 14th, 2009 · 3 Comments

It’s interesting to watch how large corporate advertisers react to the Tiger Wood saga. Nike chairman Phil Knight stands by Tiger Wood: "When his career is over, you’ll look back on these indiscretions as a minor blip, but the media is making a big deal out of it right now." On the other hand, consulting […]

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