GeekMBA360

Career and Money Advice At The Intersection Of Business And Technology

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Demand generation lessons learned from Amazon Fresh

October 12th, 2009 · No Comments

In an earlier post, I talked about how much I enjoyed the high-quality service and convenience of Amazon Fresh, Amazon.com’s grocery delivery service. Today, I want to share with you a few demand generation lessons I learned from Amazon Fresh. To generate more sales, a retailer has a few options: have existing customer buy more […]

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Tags: Innovation · Start-up Success

Is Amazon Fresh the future of grocery shopping and more?

September 23rd, 2009 · 2 Comments

“Not Webvan or Homegrocer.com all over again. Grocery delivery is extremely low margin. It’s not going to work.” That’s my initial reaction when I first heard about Amazon Fresh, amazon.com’s grocery delivery service. But, Amazon Fresh has really impressed me. Amazon Fresh started to deliver grocery in limited number of zip codes in the Seattle […]

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Tags: Company Analysis · Innovation