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Demand generation lessons learned from Amazon Fresh

October 12th, 2009 · No Comments

In an earlier post, I talked about how much I enjoyed the high-quality service and convenience of Amazon Fresh,’s grocery delivery service. Today, I want to share with you a few demand generation lessons I learned from Amazon Fresh. To generate more sales, a retailer has a few options: have existing customer buy more […]

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Tags: Innovation · Start-up Success

Is Amazon Fresh the future of grocery shopping and more?

September 23rd, 2009 · 2 Comments

“Not Webvan or all over again. Grocery delivery is extremely low margin. It’s not going to work.” That’s my initial reaction when I first heard about Amazon Fresh,’s grocery delivery service. But, Amazon Fresh has really impressed me. Amazon Fresh started to deliver grocery in limited number of zip codes in the Seattle […]

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Tags: Company Analysis · Innovation