Career and Money Advice At The Intersection Of Business And Technology

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Buying links is like addicting to drugs

February 1st, 2011 · 1 Comment

There is a booming niche market in the SEO industry.

A lot of companies are paying for back links to boost their natural search results in Google.

These purchased links really work because they are from very well-known publishers. In fact, many of the most well known, prestigious publications are selling links.

It’s very difficult for Google to catch these paid links because 1) they look like regular links and 2) these publishers are top publishers with great reputation and brand recognition.

If you’re an advertiser, should you join the game and purchase back links?

It’s up to you. I have worked in the internet marketing industry long enough to tell you that buying links is like addicting to drugs.

Once you get a good ranking in Google due to the links you purchased, you’ll become dependent on the purchased links. You have to keep spending money to “subscribe” the links. Otherwise, you’ll see a drop in your ranking.

It’s like addicting to drugs. You’ll have some instant gratifications, but you’ll be addicted to something bad.

Tags: Innovation · Tools & Tips

1 response so far ↓

  • 1 Andrew // Mar 1, 2011 at 8:28 am

    Why not focus on permanent links?

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