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Career and Money Advice At The Intersection Of Business And Technology

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How a house cleaner finds new opportunity to beat recession

February 5th, 2009 · 1 Comment

Just heard this from the radio:

A woman runs a house cleaning business. In the past, she made a lot of money from cleaning houses for executives. Lately, she has been losing businesses because her executive clients were getting laid off, had to sell their houses, or even foreclosed their houses. She had cleaned a few foreclosed executive mansions.

What could she do to survive? She identified senior citizens as a potential niche market. Since a lot of senior citizens don’t use the Internet, she marketed her service on Church newsletters, super market bulletin board, and very small local newspapers. She was able to land 5 senior citizen clients in one week! These senior citizens have good cash reserves because they didn’t put their money into the stock market. They also have steady income. And they’re very gracious clients who treat their house cleaners well.

What a great success story! No matter how much money the government put into the economic stimulus package, it’s not going to get us out of this financial mess.

Individual creativity and entrepreneurship will.

What actions can I take?

  1. Look for creative ways to leverage your strength, find new customers, and grow your business during recession? I cannot say enough good things about Jay Abraham’s Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition. It’ll get your entrepreneurial juice running and inspire you to come up creative solutions for your business and career.
  2. Start your own corporation on the side to generate additional income, and take advantage of tax savings. Read two excellent "how to get incorporated" books: Own Your Own Corporation: Why the Rich Own Their Own Companies and Everyone Else Works for Them and  Nolo’s Quick LLC: All You Need to Know About Limited Liability Companies
  3. Read Anatomy of a business start-up – ScooterGirls Inc.
  4. Find a Meet Up entrepreneur group. You want to be surrounded by people who are entrepreneurial and creative.
  5. Have you “thought about” starting a business for a long time? Stop thinking, start doing now!

Tags: Beat Recession

1 response so far ↓

  • 1 Garrett // Feb 6, 2009 at 3:10 pm

    You can also check out sites like eLance or oDesk for skilled project work. Or in the case of unskilled labor like house cleaning try Assured Labor.

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