Business lessons from Steve Jobs

I just read a great Steve Jobs interview article on Fortune.com. I have to share with you my notes.

On choosing strategy: "We do no market research. We don’t hire consultants.”
On demanding reputation: “My job is to not be easy on people. My job is to make them better.”
On Apple’s focus: “Apple is a $30 billion company, yet we’ve got less than 30 major products. I don’t know if that’s ever been done before.”. “It means saying no to the hundred other good ideas that there are. You have to pick carefully.”
On launching Apple Store: “It was very simple. The Mac faithful will drive to a destination, right? They’ll drive somewhere special just to do that.”
On catching tech’s next wave: “One of our biggest insights [years ago] was that we didn’t want to get into any business where we didn’t own or control the primary technology because you’ll get your head handed to you.”
On managing through the economic downturn: “What I told our company was that we were just going to invest our way through the downturn, that we weren’t going to lay off people, that we’d taken a tremendous amount of effort to get them into Apple in the first place — the last thing we were going to do is lay them off. And we were going to keep funding.”

I feel I can apply many of these lessons to my current job and side projects. I think you’ll benefit from reading the article as well. Check it out.