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Business lessons from Steve Jobs

September 25th, 2009 · No Comments

I just read a great Steve Jobs interview article on Fortune.com. I have to share with you my notes.

  • On choosing strategy: "We do no market research. We don’t hire consultants.”
  • On demanding reputation: “My job is to not be easy on people. My job is to make them better.”
  • On Apple’s focus: “Apple is a $30 billion company, yet we’ve got less than 30 major products. I don’t know if that’s ever been done before.”. “It means saying no to the hundred other good ideas that there are. You have to pick carefully.”
  • On launching Apple Store: “It was very simple. The Mac faithful will drive to a destination, right? They’ll drive somewhere special just to do that.”
  • On catching tech’s next wave: “One of our biggest insights [years ago] was that we didn’t want to get into any business where we didn’t own or control the primary technology because you’ll get your head handed to you.”
  • On managing through the economic downturn: “What I told our company was that we were just going to invest our way through the downturn, that we weren’t going to lay off people, that we’d taken a tremendous amount of effort to get them into Apple in the first place — the last thing we were going to do is lay them off. And we were going to keep funding.”

I feel I can apply many of these lessons to my current job and side projects. I think you’ll benefit from reading the article as well. Check it out. :-)

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Tags: Build a Company · Innovation · Learning and Growing

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